For the fourth edition of the State of the CDP report, Tealium surveyed over 1200 professionals around the world. The responses have revealed that Customer Data Platforms (CDPs) have proven critical to organizational growth during demanding times, especially as we see a global tightening of the collective purse strings.

The data shows that CDPs are helping companies navigate economic or industry challenges, recession-proofing the organization and unlocking new opportunities by breaking down internal silos and streamlining customer communications.

Download your copy of the State of the CDP 2023 and discover some of the key findings including:

• Companies that invest in CDPs vastly outperform those that don’t, and the longer the investment has been in place, the greater the success.
• Companies with a CDP (93%) are more satisfied with creating relevant customer experiences through their customer data than those without a CDP (49%).
• 74% of companies with a CDP saw ROI and value within the first year.
• Companies with a CDP are confident in their CDP’s capabilities to help their organization comply with current privacy regulations (95%) and feel more prepared to adapt to future regulations (93%).

Spoiler alert! Tealium’s 2023 State of the CDP survey reveals that it is – and by a long shot.

Join us as we explore key findings from our survey of over 1200 marketing and business leaders globally. Tune in to discover why companies that invest in CDPs vastly outperform those that don’t, and how they are using this powerful tool to deliver cutting-edge CX and drive immediate revenue.

You’ll also see:

• The top 3 CDP use cases for driving customer retention and acquisition
• Strategies brands are using to staff their unique CDP team for optimal performance
• How to companies are able to achieve twice the satisfaction for meeting marketing objectives for companies with a CDP (90%) vs. those without a CDP (44%)
• How 74% of companies with a CDP achieved strong ROI/value within the first year and how you can too!

Read the Uniting diverse brands under a single Identity management solution case study with DCC to explore:

• • The key challenges DCC faced when bringing new brands under its banner
  • How Identity helped DCC unify its subsidiaries while maintaining their unique history, skills, and talent
  • Why DCC chose Okta to maximise the potential of its merger and acquisition campaigns

Please complete the form below to gain access to your white paper.

Read the Uniting diverse brands under a single Identity management solution case study with DCC to explore:

• • The key challenges DCC faced when bringing new brands under its banner
  • How Identity helped DCC unify its subsidiaries while maintaining their unique history, skills, and talent
  • Why DCC chose Okta to maximise the potential of its merger and acquisition campaigns

Please complete the form below to gain access to your white paper.

A study by Gartner found that 78% of HR leaders identified leaders’ mindsets as a greater challenge in driving the success of a hybrid workforce model than their skill sets. To help leaders achieve the right mindset, we’ve collected 11 must-have skills for future workplace success from top HR thought leaders that will help you evolve your people practices and set your team up for long-term success.

While many HR teams want to make performance management more effective, overhauling the entire process can be daunting. That’s why adopting an agile approach and making small but meaningful changes over time can help businesses improve performance management without the pressure of rebuilding everything at once.

In this guide, we’ll explore key stages in the performance management journey, help you identify where your organization currently stands, and share proven approaches to building a more agile and effective performance management process.

The employee experience includes everything that people encounter and observe throughout their tenure at an organization. And when organizations get employee experience right, they can achieve twice the customer satisfaction and innovation and generate 25% higher profits than those who don’t.

In this handbook, you’ll learn the typical stages of the employee journey and the different ways that employees can progress through them. Plus, get a step-by-step guide on how to identify the key moments in your employee experience, contextualize them from both an organizational and employee perspective, and prioritize the highest-impact stages to make your employee experience truly remarkable.

While there are many opportunities and approaches for improvement, DEI practitioners often lack the ability or tools to collaborate on and benchmark the most effective strategies. Companies who work in silos and fail to measure the outcomes of their efforts often end up repeating the same mistakes. Culture Amp’s 2022 Workplace DEI Report aims to change this by gathering data from hundreds of companies globally to uncover what strategies truly move the needle on DEI.