In order to drive economic growth and innovation across Canada, digital identity must be rooted in security, trust, and convenience so these solutions can truly benefit everyone – citizens, businesses, and amp; government alike.

Technology is changing the way we live and transact. Digital identity is an opportunity to drive transformational growth for citizens, businesses, and public administrations.

Mastering B2B customer experiences is about building and fostering a digital, long-term business relationship. This needs a multidisciplinary approach that involves more aspects of the business and its leadership. By aligning goals and cultivating a mutual understanding of marketing needs, company CIOs, CMOs, and CDOs can collaborate to create communications and journeys that put the customer in the center of everything. One way to succeed in all of this is to leverage the power of Customer Data Platforms (CDPs), allowing you to create personalized experiences for your B2B customers at scale.

What’s inside?

In this whitepaper, you will learn how to make this work in practice and overcome the key challenges that you will likely face. It covers: Insights into the B2B digital landscape, digitalization, and CDOs The top 4 challenges CDOs face The top challenges in B2B marketing today How to overcome the 2 main architectural challenges to delivering great customer experiences Customer Data Platforms: what are they and how can they help you overcome B2B challenges?

Getting started with CDPs and approaches to implement them in your business

Digital Experience Platform (DXP)

What a DXP Can Do For Your Distribution Business

Want to see better returns from your digital investment? In this e-book, we tackle the biggest challenges facing distributors and explain how a DXP can help you create a seamless customer experience online. Learn how a DXP can help you win at e-commerce, today.

Does your site reflect the expertise and guidance your customers expect from your brand?

Customers expect a more sophisticated online experience that includes simplified ordering, detailed product data, personalized product recommendations, and access to specialized support. Yet, over three-quarters (76%) of B2B buyers experienced challenges while shopping on supplier websites and, as a result, over half said they would not buy from the same business again. Discover your possible ‘digital roadblocks’ and how you can increase profits in our latest e-book. We’ll cover the challenges facing distributors and how DXPs can help them transform your online customer experience. What you’ll find inside:

What’s holding distributors back from meeting growing customer expectations online How distributors’ current technology stacks up against what they really need The role of a DXP in transforming how distributors deliver the ideal customer experience The cost of not upgrading your customers’ digital experiences Hey, are you ready to leverage your digital investments and make your online business profitable?

Like your trusty canteen, email is one avenue that marketing trailblazers can consistently rely on. Half of email subscribers purchase something from marketing emails at least once per month. As a result, email marketing earns a tremendous ROI of $36 for every $1 spent.

To perform well in the email marketing realm, you must have high email deliverability rates. You want your email to reach your subscribers’ inboxes directly and stay out of the spam folder. Seems simple, right?

Unfortunately, this process isn’t as straightforward as it may seem.

Get your free copy for tips to help boost your inbox deliverability rates and increase revenue for your brand!

That’s where real-life examples can help. We’ve compiled five examples of companies that have implemented a successful omnichannel marketing strategy — see how they’ve used e-commerce personalization to great effect, and find inspiration for your own omnichannel strategy.

Great experiences are the name of the game. See how you can:

• Empower contact centers with connected data
• Deliver personalized digital experiences
• Deepen customer relationships at every touchpoint

Allez au-delà du battage publicitaire et découvrez le véritable monde de l’apprentissage automatique. Dans ce livre numérique, nous présentons sept principaux cas d’utilisation de l’apprentissage automatique dans lesquels des entreprises ont réussi à intégrer l’apprentissage automatique pour obtenir des résultats rapides, efficaces et mesurables.

Lisez le livre numérique 7 principaux cas d’utilisation de l’apprentissage automatique pour en savoir plus sur ces cas d’utilisation et les exigences que vous devez rechercher lors de l’identification d’une application adaptée à l’apprentissage automatique, comme par exemple:

• Résout un véritable problème opérationnel

• Tire parti des sources de données inexploitées

• Peut être achevé en quelques mois

The One True Zero Trust Platform, the Zscaler Zero Trust Exchange, makes it possible to achieve a zero trust architecture that’s seamless, secure, and cost-effective – without needing to make compromises. Its purpose-built architecture enables organizations to:

• Eliminate the attack surface.
• Deliver superior end user experiences at scale.
• Eliminate operational efficiencies due to complexity.
• Reduce the cost of digital transformation.
• Get rid of multiple security appliances and point products.

Download the whitepaper to learn more about true zero trust and explore the seven essential elements that comprise a successful zero trust architecture.

Welche Bedeutung hat die Digitalisierung im Mittelstand und insbesondere in Familienunternehmen? Wo liegen die Herausforderungen und Chancen der digitalen Transformation? Wie sind andere Familienunternehmen aus unterschiedlichen Branchen das Thema angegangen? Laden Sie sich jetzt das kostenlose Whitepaper herunter und holen Sie sich eine konkrete Anleitung zur Digitalisierung Ihres Unternehmens