Digital Marketing – EvaluateSolutions38

The Power of Personalization in B2B Customer Experiences

Research Desk — Tue, 11 Apr 2023 19:01:25 +0000

Solving the 7 Challenges to Digital Success for CMOs, CIOs, and CDOs

Mastering B2B customer experiences is about building and fostering a digital, long-term business relationship. This needs a multidisciplinary approach that involves more aspects of the business and its leadership. By aligning goals and cultivating a mutual understanding of marketing needs, company CIOs, CMOs, and CDOs can collaborate to create communications and journeys that put the customer in the center of everything. One way to succeed in all of this is to leverage the power of Customer Data Platforms (CDPs), allowing you to create personalized experiences for your B2B customers at scale.

What’s inside?

In this whitepaper, you will learn how to make this work in practice and overcome the key challenges that you will likely face. It covers: Insights into the B2B digital landscape, digitalization, and CDOs The top 4 challenges CDOs face The top challenges in B2B marketing today How to overcome the 2 main architectural challenges to delivering great customer experiences Customer Data Platforms: what are they and how can they help you overcome B2B challenges?

Getting started with CDPs and approaches to implement them in your business

Trailblazer’s Guide to Email Deliverability (and Revenue)

Research Desk — Tue, 11 Apr 2023 18:39:12 +0000

The path to e-commerce profitability can mimic your favorite hike: rolling hills, valleys, and plateaus that make you wonder, What’s next?

Like your trusty canteen, email is one avenue that marketing trailblazers can consistently rely on. Half of email subscribers purchase something from marketing emails at least once per month. As a result, email marketing earns a tremendous ROI of $36 for every $1 spent.

To perform well in the email marketing realm, you must have high email deliverability rates. You want your email to reach your subscribers’ inboxes directly and stay out of the spam folder. Seems simple, right?

Unfortunately, this process isn’t as straightforward as it may seem.

Get your free copy for tips to help boost your inbox deliverability rates and increase revenue for your brand!

5 Best Examples of Omnichannel Marketing

Research Desk — Tue, 11 Apr 2023 18:16:30 +0000

While it’s clear that an omnichannel commerce strategy is important for driving e-commerce success, it’s not always easy to know how to get started, especially when it comes to omnichannel marketing. After all, there are so many marketing channels to account for — email, website, mobile app, SMS, social media, and more — that it can feel overwhelming at first.

That’s where real-life examples can help. We’ve compiled five examples of companies that have implemented a successful omnichannel marketing strategy — see how they’ve used e-commerce personalization to great effect, and find inspiration for your own omnichannel strategy.

Get new insights to build customer loyalty.

Research Desk — Sat, 08 Apr 2023 00:17:44 +0000

Reimagine your contact center customer service.

Great experiences are the name of the game. See how you can:

Empower contact centers with connected data
Deliver personalized digital experiences
Deepen customer relationships at every touchpoint

The 7-Step Guide to Sales Acceleration for B2B Marketers

Research Desk — Thu, 04 Aug 2022 15:30:56 +0000

It takes up to 6 months to set a qualified meeting with a senior DM according to 58% of B2B marketing professionals, and 78% of average sales cycles are between 1- 12 months. With such long lead times for meetings and lengthy sales cycles, the more you can accelerate the process, the better.

The Digital Marketer’s Guide to Contextual Insights and Trends

Research Desk — Wed, 13 Apr 2022 10:30:52 +0000

Discover how to include contextual insight in the research and planning phase of your campaign development. Read our guide, which highlights multiple context insights or trends in detail.

Learn how to:

Measure content engagement over time
Work with trending content
Apply insights about trends and measurement to your campaign

Download now.

How to Measure Consumer Attention

Research Desk — Mon, 11 Apr 2022 11:43:48 +0000

Gaining a comprehensive understanding of performance helps marketers build a strong, results-driven digital advertising strategy. While baseline ad verification metrics are essential building blocks for a successful campaign, best practices now call for measuring performance beyond invalid traffic, viewability, and brand safety.

This step-by-step guide helps explain how you measure consumer attention across display, mobile, video, and branded content with Oracle Moat Analytics. Learn how to:

Measure performance beyond baseline verification metrics by following an easy-to-use formula
Leverage attention metrics across omnichannel campaigns running on various device types

Elevate your digital strategy to the next level; reap the rewards of deep, meaningful insights; and gain a transparent understanding of key performance drivers

Connected Higher Education

Research Desk — Mon, 20 Dec 2021 19:52:10 +0000

Today, most students have never experienced life without the internet or smartphones. This reality is reflected on campus where digital learning processes and experiences are enhancing traditional textbooks and upending conventional classroom teaching methods. Online lessons, testing and assessments are now part of most curricula. Laptops, tablets and smartphones have become primary instruction tools for students, who are downloading an increasing number of online apps to enhance their digital learning experience.

Winmo Pitch List: 20+ Brands with New Marketing Hires

Research Desk — Thu, 25 Nov 2021 05:09:13 +0000

Looking for CMOs in need of marketing and media partners? Check out 20+ senior marketing hires likely to invest in media and marketing services this year..

A CDO’s Guide to Customer Intelligence

Research Desk — Wed, 10 Nov 2021 10:31:33 +0000

Sweeping digital strategies have transformed marketing and are helping businesses improve customer experience. Customers now actively select companies based on how well the company anticipates their wants and needs and delivers personalized experiences tailored to their interests.

Ultimately, it’s often the Chief Data Officer (CDO) who must lead the efforts that prioritize data management investments and introduce new capabilities to fuel digital transformation, including:

How to position your customer intelligence initiatives for success
Understanding the evolving demands on customer data
The four components of customer intelligence
The need to build flexible architectures
Getting buy-in from key stakeholders

CDOs recognize how data drives innovation, analytics, and new opportunities. Download your copy of “A CDO’s Guide to Customer Intelligence” and discover how you can unleash the value of your data to fuel the next best experiences for your customers today.