An ownable website, domain, and reliable tools to recognize client leads give every business a unique identity. Offering insights and a direction for SMB owners, Booklaunch’s website creation facilities, customizable URLs, and reviews and rating features enable both old and new business owners to bag digital presence irrespective of branding from third-parties such as Wix, Yelp, or Squarespace.

This tool is set to be relaunched in the coming weeks as “Instant Websites” on Invoice2go.

Additionally, Betterlance’s technology makes way for lead generation to be successful autonomously. It aids business owners in recognizing potential clientele and develop sustainable relationships with existing customers.

Simplifying the complex CRM process with the integration of Betterlance offering will expand Invoice2go’s ability to perform as a crucial communications base for business owners. It does this by managing communications, setting reminders, and following up.

The idea behind

First-hand experience and the idea of how micro-business owners and freelancers don’t have the opportunity of dedicated sales, marketing, accounting, and design teams at the beginning, co-founders Ben De Rienzo and Leyland Jacob Elia made an effort to create advanced tools to aid businesses for growth. And then finally directed their entrepreneurial zeal into developing Booklaunch and Betterlance as their own companies. Several entrepreneurs wear multiple hats only to sustain and survive, and a lot like Invoice2go, these platforms gain the maturity to create a foundation for a better-equipped setup.

The experts’ take

Mark Lenhard, Invoice2go CEO, said, “Expanding Invoice2go’s features for both established and new business owners guided this strategic acquisition.”

He added, “Over the past few years, Invoice2go set the stage for entrepreneurial success, assisting in over $24B in business transactions per year. With the addition of Booklaunch and Betterlance’s services, our platform can usher in a new generation of small businesses.”

Ben De Rienzo said, “We’re thrilled about the opportunity to collaborate and join Invoice2go whose, mission and vision is to simplify the lives of small business owners. We’ve always been driven to come alongside freelancers, building different solutions to help them succeed.”

De Rienzo added, “Combining forces with Invoice2go is an opportunity for us to expand our reach on a global scale and help entrepreneurs thrive in their new ventures.”