Cloud storage – EvaluateSolutions38 https://evaluatesolutions38.com Latest B2B Whitepapers | Technology Trends | Latest News & Insights Wed, 20 Jul 2022 12:18:23 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.6 https://dsffc7vzr3ff8.cloudfront.net/wp-content/uploads/2021/11/10234456/fevicon.png Cloud storage – EvaluateSolutions38 https://evaluatesolutions38.com 32 32 Hackers Relying on Cloud Storage Services to Hide Attacks https://evaluatesolutions38.com/news/cloud-news/hackers-relying-on-cloud-storage-services-to-hide-attacks/ https://evaluatesolutions38.com/news/cloud-news/hackers-relying-on-cloud-storage-services-to-hide-attacks/#respond Wed, 20 Jul 2022 12:18:23 +0000 https://evaluatesolutions38.com/?p=48333 Highlights:
  • Cloud services are being used by businesses all over the world to run day-to-day operations, especially considering the shift toward hybrid working.
  • Attackers are now wanting to use recognized cloud services such as Google Drive and Dropbox.

As part of a secret effort to steal private information from high-profile targets, a hacking and cyber-espionage campaign is abusing legitimate cloud services.

Cloud services are being used by businesses worldwide to run day-to-day operations, especially considering the shift toward hybrid working. Cloud applications offer a convenient way to work from anywhere, which has become essential for remote workers. However, it’s not just companies and employees who stand to benefit from using cloud services.

That’s exactly what hackers operating for the Advanced Persistent Threat (APT) organization Cloaked Ursa, also known as APT29, Nobelium, and Cozy Bear, are allegedly doing, claim cybersecurity researchers at Unit 42 at Palo Alto Networks.

It’s believed that the group is affiliated with the Russian Foreign Intelligence Service (SVR). SVR is responsible for several significant cyberattacks, including the US Democratic National Committee (DNC) hack, supply chain attacks against SolarWinds, and espionage campaigns against foreign governments and embassies.

They’re now wanting to use recognized cloud services such as Google Drive and Dropbox. They have already used this tactic in the attacks between May and June this year. Typically, the attacks start with phishing emails sent to targets at European embassies, often presenting as invites to meetings with ambassadors, complete with a supposed agenda attached as a PDF.

The PDF is malicious, and if it were to function as planned, it would request assistance from an attacker-controlled Dropbox account to covertly download Cobalt Strike, a penetration-testing program, to the victim’s device. However, this initial appeal fell on deaf ears earlier this year. According to academics, this was due to corporate networks’ tight rules regarding the use of third-party services.

Rather than using contact with Google Drive accounts to conceal their activity and introduce Cobalt Strike and malware payloads into target environments, the attackers adapted, sending similar phishing emails as a second bait. This strike doesn’t seem to have stopped, probably because many offices utilize Google products for regular business, making it unproductive to stop Drive.

“To achieve their goals, attackers will keep coming up with new strategies and ways to avoid discovery. Using DropBox and Google Drive is a cheap approach to use reliable applications, “According to a Unit 42 researcher who owns a well-known business technology news website.

“Simply put, that means that you can simply obtain a certain number of Google accounts for no cost and use them to host malware and gather data. You are no longer required to invest in standard C2 infrastructure, which is easily blocked.”

As part of attacks between May and June this year, they are now attempting to exploit legal cloud services, such as Google Drive and Dropbox.

Attacks start with phishing emails that pretend to be invitations to meetings with ambassadors and include a phony agenda attached as a PDF. These emails are delivered to targets at European embassies.

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Early Age Start-ups Switch to Cloud Storage for These Reasons https://evaluatesolutions38.com/insights/cloud/early-age-start-ups-switch-to-cloud-storage-for-these-reasons/ https://evaluatesolutions38.com/insights/cloud/early-age-start-ups-switch-to-cloud-storage-for-these-reasons/#respond Fri, 23 Apr 2021 08:46:06 +0000 https://evaluatesolutions38.com/?p=40136 Starting a business can be challenging due to high competition. The credit goes to advancement in digital technology, making tools and resources much more accessible and viable for many reasons. You can take your business to the next level; thanks to a range of tools, resources, and services that aid the smooth running of a new venture.

For your start-up, you should consider cloud storage services. It is the right solution for your start-up for several reasons. And not only start-ups but all-size businesses.  With the best cloud storage provider, you will find ideal packages and features as per your needs. Such services can provide the start-up with a range of benefits when it is about data storage.

The article will show why you should transform your business with cloud storage solutions.

Money saving

As a new business, there might be a shortage of funds, and the struggle for buying costly hardware and software will be genuine. You will also need to restore security for onsite data storage without compromise. With cloud storage, you will not have to worry about anything like that. It is highly cost-effective.

Instead of spending hundreds of dollars maintaining your physical servers, you will have to pay for only what you need. The cloud technology easily adapts to your business as you scale and takes only a fraction of the heavy amount. And savings at the initial stage can mean a lot for your start-up.

Avoid mishaps

Only a few companies can survive after experiencing data loss. So, cloud storage is precious. It protects valuable data against loss due to server failures, employee mistakes, natural disasters, and so on.

Cloud keeps your data under a strong layer of protection and avoids any mishappening. The future of data storage can be visualized seeing the cloud, and you must ensure your business is part of that bright future.

Anywhere access

The cloud storage solutions are reasonable because they can help you access your stored data with ease, no matter where you are. If you are setting up a business, you will spend a lot of your time sorting things out. Also, you might get into the thought of giving work from home, or it may take time to set up a business premise. The cloud solutions help you access your data wherever you are using any of the devices.

Save infrastructure cost

Every company that is not spending on cloud technology is paying a heavy amount in infrastructure needs. The budget is spent on buying new servers, installing them, or regularly updating them. With the cloud, you will no more have to juggle maintaining the price budget. You can eliminate the requirement of expensive in-house systems and subsequently save thousands and hundreds in the long run.

To support the above benefits, here are the thoughts of some famous thought leaders.

“Cloud computing is often far more secure than traditional computing because companies like Google and Amazon can attract and retain cyber-security personnel of a higher quality than many governmental agencies.” – Vivek Kundra, Former Federal CIO of the United States

“The interesting thing about cloud computing is that we’ve redefined cloud computing to include everything that we already do. I can’t think of anything that isn’t cloud computing with all of these announcements. The computer industry is the only industry that is more fashion-driven than women’s fashion. Maybe I’m an idiot, but I have no idea what anyone is talking about. What is it? It’s complete gibberish. It’s insane. When is this idiocy going to stop?” – Larry Ellison, Chief Executive Director, Oracle

Now, time to conclude. Here, we will end up in a different style. You probably read about a technology, liked it, and forgot about it. It may be because of some misconceptions related to it.

Similarly, there are a lot of misconceptions regarding cloud storage. It is essential for business owners and decision-makers to understand what it is and what it isn’t. The question is also attached to some popular cloud storage services like Dropbox and Google Drive; what does cloud storage do?

According to Techopedia.com, “Cloud storage is a cloud computing model in which data is stored on remote servers accessed from the Internet or ‘cloud.’ Additionally, this data is “maintained, operated, and managed by a cloud storage service provider” that oversees everything.

For more such riveting content check out our latest whitepapers on on cloud.

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Upsolver Gives Space to No-Code Analytics in Cloud; Raised Funds for Development https://evaluatesolutions38.com/news/data-news/analytics-data-news/upsolver-gives-space-to-no-code-analytics-in-cloud-raised-funds-for-development/ https://evaluatesolutions38.com/news/data-news/analytics-data-news/upsolver-gives-space-to-no-code-analytics-in-cloud-raised-funds-for-development/#respond Wed, 14 Apr 2021 17:59:29 +0000 https://evaluatesolutions38.com/?p=39578 Upsolver, a no-code start-up that enables analytics on cloud data lakes, announced on March 6, 2021, that it raised USD 25 million in financing led by Scale Venture Partners. The company has also launched a free community edition of its product. They believe that the funds will be used for hiring engineers and scale go-to-market efforts.

According to a survey by Deloitte, most CIOs have said that moving to the cloud is their top IT spending driver in 2020.  However, the creation of an analytics-ready cloud data lake is expensive and challenging. Upsolver is software designed to prime data lakes for analytics. The company was founded in 2014 as a platform to offer a visual structured query language (SQL) interface and automation for tuning, data optimization, and orchestration.

“We wanted to store data affordably in the cloud without analytics vendor lock-in,” Ori Rafael, Co-founder of Upsolver, said. “Unfortunately, what used to take three hours using SQL turned into 30 days of hand-coding and complex Spark configuration. We created Upsolver to bridge this gap between raw cloud data and analytics-ready data.”

Its product lets companies perform analytics using a range of query engines and data systems that include PrestoDB, Snowflake, Trino, Athena, Splunk, Synapse Analytics, and Elasticsearch. The aim is to replace all customer’s code-heavy approaches with Upsolver’s computer solution. It keeps a balance of customer’s cloud storage and their preferred tools, apps, and engines.

“Upsolver is a critical component for successfully implementing a cloud data lake for analytics, which is a popular approach due to the affordability that data lakes provide. We complement cloud data warehouses, search engines, and other purpose-built data stores as well,” Ori Rafael said. “Upsolver is often used to output prepared data to those platforms making data available to standalone query engines. Data engineers use Upsolver’s visual user interface to build any data transformations and preparation tasks. This generates SQL that the data engineer can also directly edit to fine-tune the processing.”

The Upsolver will soon have the ability to replace databases with data lakes while keeping them up to date. The platform is now available on Azure and will soon be known as a community edition delivering “free-forever” capabilities for those having less workloads. It provides a proving ground for companies who might feel like working with companies like Upsolver on significant use cases.

“Monolithic analytics platforms are a thing of the past. Today’s organizations require a variety of analytics tools to fully capitalize on their data,” Ariel Tseitlin, Co-founder of Upsolver, said in a press release. “Data lakes originally promised this variety and openness but also required a large, ongoing investment in engineering. Upsolver eliminates this trade-off.”

The significant benefit attached to Upsolver is that it is in touch with two fast-growing markets, data lakes and big data analytics.

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Pure Storage Extends Cloud Block Storage to Microsoft Azure https://evaluatesolutions38.com/news/cloud-news/pure-storage-extends-cloud-block-storage-to-microsoft-azure/ https://evaluatesolutions38.com/news/cloud-news/pure-storage-extends-cloud-block-storage-to-microsoft-azure/#respond Fri, 19 Mar 2021 16:53:32 +0000 https://evaluatesolutions38.com/?p=38354 On March 16, 2021, the pioneer brand of storage technology, Pure Storage, said the software for managing public cloud block storage is available on Microsoft’s Azure cloud computing service, which will be an addition to Pure’s existing offering for Amazon AWS. Pure stands up as a company that could manage the multi-cloud needs of the consumer.

Customers can use the Pure Cloud Block Store software to replicate data from on-premise storage to cloud storage services, thus creating clones of data volumes. Pure also attempts to exploit money that was saved by reducing management complexity for organizing individual data volumes. Also, it uses the money saved while lowering the total cloud storage used.

Pure Storage’s CEO and Chairman, Charles Giancarlo, said, “The company’s aims to make its Portworx software, which it picked up with the acquisition of the startup of that name last October, into an industry standard for building cloud-native storage.”

The company was founded in 2009 to sell dedicated flash memory-based storage arrays, called FlashArray. It also rolled out subscription software that offers a combination of on-premise equipment, private and hybrid cloud deployments, and some software-only services.

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Seagate Launches New SaaS Platform Lyve Cloud to Drive Cloud Services and Expansion https://evaluatesolutions38.com/news/cloud-news/seagate-launches-new-saas-platform-lyve-cloud-to-drive-cloud-services-and-expansion/ https://evaluatesolutions38.com/news/cloud-news/seagate-launches-new-saas-platform-lyve-cloud-to-drive-cloud-services-and-expansion/#respond Mon, 08 Mar 2021 09:04:26 +0000 https://evaluatesolutions38.com/?p=37761 Seagate and Equinix are collaborating to extend the functional ability of Seagate’s new storage-as-a-platform Lyve Cloud and turn up interconnect capabilities of cloud services to drive expansion.

We can categorize this platform as an S3-compatible storage-only cloud designed to combine mass capacity HDD innovation so that enterprises can make better use of the data. Initially, it will be available in the US, and it will eventually roll out to the rest of the countries in the future.

Seagate’s Executive Vice President, Storage Services and Chief Information Officer Ravi Naik explains, “According to Seagate’s Rethink Data report, as much as 68% of data available to enterprises goes unused. By providing a reliable and cost-efficient cloud storage solution at the metro edge, closer to where their data is generated, Lyve Cloud lets enterprises store and activate their data at scale, securely and efficiently.”

Seeing a lot of data that remains unused, Seagate created the concept to build a platform that enables the organizations to use scrap data.

Lyve cloud infrastructure can be situated in close proximity of Equinix Metal or within Equinix International Business Exchange data centers. From a company perspective, it can create opportunities for data to feed into the edge and cloud-based applications for both multi-cloud and hybrid architectures.

Equinix Chief Strategy Officer Eric Schwartz says, “We see a lot of synergy in collaborating with Seagate to help our customers increase their digital advantage.”

“Leveraging Lyve Cloud and Platform Equinix, customers have an optimised, cost-effective object storage option to make their cloud truly composable. Equinix’s position at the Metro Edge enables Lyve Cloud to address use cases that demand data storage and activation, accelerating digital transformation initiatives such as disaster recovery, hybrid and multi-cloud, storage for bare metal services, AI and machine learning.”

Lyve Cloud is known for offering privacy, no lock-in, and no-egress fees, allowing customers to get complete control of their data while reducing TCO for storing massive datasets. Lyve Cloud’s ISO27001 and SOC2 are the two certifications that easily meet the data security needs of enterprise customers and ensure all-time encryption for data that is on rest as well as in-motion.

“As CIO, three things I most seek from any solution are predictability, security, and no lock-ins,” notes Lattice Semiconductor CIO Sudhakar Chilukuri.

“Lyve Cloud features fit these needs very well. We don’t have to replace anything but can add Lyve Cloud for certain data workloads. It’s critical to choose a cloud storage strategy that has transparent pricing, no ingress, and egress fees, and is reliable and performant.”

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